Piping Hot Plumbing & Heating
Plumbing & heating, Suffolk
A long-established plumbing company with a site that looked older than the business deserved. I kept their branding and rebuilt everything around one question: how quickly can a customer decide to call?

BeforeAfterWhat changed
- Phone number in reach at all times
- Click-to-call sits in the header and repeats after every section, so nobody has to hunt for it on a phone.
- Services made scannable
- Long paragraphs became short service blocks a homeowner can read in ten seconds.
- Proof moved up the page
- Accreditations, years in business and reviews now appear before the fold instead of buried on a sub-page.
- Rebuilt for phones first
- The old layout collapsed awkwardly on mobile, where roughly three quarters of their visitors arrive.
A concept redesign, built independently to show how I would approach this business.
