The difference a considered redesign makes.

How it was built

Booking is the only ask

One repeated action throughout the site, wired into her existing booking system so nothing changed operationally.

Real proof, up front

5.0 from 313 verified ratings sits in the first screen instead of hiding on a review app.

Photography-led

Full-bleed imagery and generous space so the work sells itself before a word is read.

Found on Google locally

Structured for "brows Newmarket" style searches, with a microblading guide page pulling in early-stage searchers.

A real client site, designed and built end to end and live today.

What changed

Phone number in reach at all times

Click-to-call sits in the header and repeats after every section, so nobody has to hunt for it on a phone.

Services made scannable

Long paragraphs became short service blocks a homeowner can read in ten seconds.

Proof moved up the page

Accreditations, years in business and reviews now appear before the fold instead of buried on a sub-page.

Rebuilt for phones first

The old layout collapsed awkwardly on mobile, where roughly three quarters of their visitors arrive.

A concept redesign, built independently to show how I would approach this business.

What changed

Photography given room to breathe

Full-width imagery replaces small thumbnails so the performance sells itself.

One clear booking path

Every section ends in the same enquiry step instead of scattering contact details.

Typography with a point of view

An editorial type scale replaces default fonts, which instantly lifts the perceived price of the act.

Faster on a phone

Compressed imagery and less clutter mean the page is usable before an impatient visitor leaves.

A concept redesign, built independently to show how I would approach this business.